The Market For Music: Millennials Willingness To Pay For Hostels Offering Music Venues

The objective of this study is to determine market demand among 18-29 year olds for a music hostel tourism package. Furthermore, determining how each respondent fits within social worlds theory categorization lends understanding to how music communities interact. Based on a framework of Social Worlds Theory, a survey was developed to ascertain the demographics and psychographics of the target population as well as their willingness to pay for the proposed tourism package.