The Congruence Between College Students’ Twitter Identities And Self-Concepts

The theories of imagined audiences, attention to social comparison information, and self-concept have been researched and verified with respect to individuals and their behaviors. However, no research has been conducted regarding the relationship between these concepts and Twitter identities and behaviors. This study assesses possible relationships between these concepts and the Twitter identities and actions of the typical college student. Results indicate these relationships exist and that college students’ behaviors and identities on Twitter are impacted by these concepts. Additionally, gender and college class differences were found to be significant between certain concepts and the Twitter identities of college students. Limitations of the study are considered and suggestions for future research are given.