Green Is The New Black: A Case Study Of Steelcase

This paper explores the role of sustainability practices in changing the business environment of contemporary American manufacturing, in particular by focusing on the global company Steelcase, based in Grand Rapids, Michigan. As the leading U.S. manufacturer of furniture for offices, hospitals, and classrooms, Steelcase is recognized as a global leader in implementing sustainable manufacturing and distribution methods to increase its commitment to protecting the planet while saving money and creating greater environmental awareness and greater profits. Several published articles and journals are analyzed to determine the main reasons why companies are switching to environmentally friendly practices. Specifically, analyzing marketing and supply chain techniques.