A New Era In Climate Change Coverage: Can Applying Solutions Journalism Alter Audience Attitudes?

Climate change has become a central focus in mainstream media, and for journalists, it has become a new beat to cover, analyze and report. This research aims to fill the gap left in the application of solutions journalism to climate coverage within journalistic norms. The research aimed, through textual analysis and grounded theory, to find the key frames and context of solutions stories covering carbon removal. The findings represented that solutions journalism stand out in the field as positively-valenced pieces, with descriptive, striking language. In turn, leading to representing communities in a new light that could set the groundwork for the future.